No the paper is a vapor barrier and it's on the inside.
Like was said, get a fish tape. In insulated walls I put several loops of string on the fish tape, push it past where your fishing and pull back up to leave the string in front of whatever you're fishing. With a bunch of loops in the string it's not hard to catch and pull the fish tape out or just attach your wire to the string an pull it back. I've never tried the rods, but I'd think the same would apply.
