|
Joined: Jun 2001
Posts: 10,631
RIP Admin-Founder
|
RIP Admin-Founder
Joined: Jun 2001
Posts: 10,631 |
Who needs help getting seen in the search results?
|
|
|
Visit Atcom to get started with your new business VoIP phone system ASAP
Turn up is quick, painless, and can often be done same day.
Let us show you how to do VoIP right, resulting in crystal clear call quality and easy-to-use features that make everyone happy!
Proudly serving Canada from coast to coast.
|
|
|
Joined: Aug 2003
Posts: 5,154 Likes: 2
Moderator-Vertical, Vodavi
|
Moderator-Vertical, Vodavi
Joined: Aug 2003
Posts: 5,154 Likes: 2 |
|
|
|
|
Joined: Jun 2001
Posts: 10,631
RIP Admin-Founder
|
RIP Admin-Founder
Joined: Jun 2001
Posts: 10,631 |
ok Larry. What key word or key word phrases do you want to be found when searched?
|
|
|
|
Joined: Jan 2006
Posts: 33
Member
|
Member
Joined: Jan 2006
Posts: 33 |
A quick overview There are a few basics that help your site in search engine ranking / search results.
Having your "keywords" in your domain name, Title, description, H1, h2, h3..etc tags, and content, is important. Your keywords are those words that people would search on to find your services/product.
Also very important is having relevant in-bound TEXT links (that also use your key words).
Typically, websites get "read" by search engine robots/spiders. One way to get your site read is to have links from other sites that are read/indexed by search engines.
Besides the above, your site must be user friendly. If a person finds your site but can't find what they are looking for, they will leave. Also, your need to effectively communicate your marketing message. So, the viewer can quickly determine what you can do for them and how to get it done.
~Roland
|
|
|
|
Joined: Dec 2004
Posts: 4,096
Member
|
Member
Joined: Dec 2004
Posts: 4,096 |
I think the usual keys are phones, phone systems, installer, and what ever you are selling. but on that note I don think that phones, phones, phones, phones is gonna go far for us.
(I saw that in the script on a different site and it was only in the h1 and h2)
|
|
|
|
Joined: Jan 2006
Posts: 33
Member
|
Member
Joined: Jan 2006
Posts: 33 |
Selecting the "right" keywords/phrases is a balance between using a very grneral or popular keyword like "phones" and a very specific keyword phrase like "NEC Vanguard phones".
Using a very popular keyword means your site will compete against more websites than the more specific key phrase. So you want to use key words that are most appropriate for your business and target market.
For example, if your business services a specific geographic area you can use that to focus your keyword phrase... like "southern Texas phone systems" instead of "phone systems".
~Roland
|
|
|
|
Joined: Aug 2003
Posts: 5,154 Likes: 2
Moderator-Vertical, Vodavi
|
Moderator-Vertical, Vodavi
Joined: Aug 2003
Posts: 5,154 Likes: 2 |
Tom, Something like: Gainesville Telephone Gainesville Phone Gainesville Network Cabling Ocala Phone Ocala Telephone Ocala Network Cabling etc, etc, etc....
Basically whenever someone searches for telephone (or network cabling) in one of the cities we service.
Larry
|
|
|
|
Joined: Jun 2001
Posts: 10,631
RIP Admin-Founder
|
RIP Admin-Founder
Joined: Jun 2001
Posts: 10,631 |
On any web site. To start with, you need to use your key word and phrases in content kinda like this: At North Florida Telephones we install NEC Elite phone systems in Ocala, Gainesville etc. Also installing Network Cabling in the Gainesville and Ocala areas. For Service on your Network or your NEC Elite Telephone System we are top notch so give us at North Florida Telephone. ect.ect. That's for content with-in the page, along with what vwebworld stated above Titles, descriptions in the meta tags...you'll be headed in the right direction. You should also get links with your key word/keyword phrases everywhere you can, links from sites within your industry will be some of the biggest kicks you'll get along with links from directories for your pr, and if you don't have a google bar, you should get one.
Larry I would also invest in a new logo. I'm sure someone else will see other things.
|
|
|
|
Joined: Jan 2006
Posts: 33
Member
|
Member
Joined: Jan 2006
Posts: 33 |
I order to realize results from the placement of keywords I think your North Florida Communications website needs a little reworking.
There is a fair amount of java and frontpage scripting that slows down the loading of your site and may not even be seen by viewers who turn off java (for security reasons).
I'd be happy to provide a free comprehensive review of your site and offer some suggestions for improvement if you'd like. Let me know, email or PM me.
Another point about SEO... and keywords. It is more effective to use a limited number of targeted keywords on a web page than to try to use ALL of your targeted keywords on one page. So, when you have 5 or ten keywords/phrases focus on one or two on one page... then 1 or two on another..etc.
~Roland
|
|
|
|
Joined: Jun 2001
Posts: 10,631
RIP Admin-Founder
|
RIP Admin-Founder
Joined: Jun 2001
Posts: 10,631 |
Another point about SEO... and keywords. It is more effective to use a limited number of targeted keywords on a web page than to try to use ALL of your targeted keywords on one page. So, when you have 5 or ten keywords/phrases focus on one or two on one page... then 1 or two on another..etc. Very well said! my example was just to show you how to write content that made sense and carries key word relevance, it's wasn't meant for a one page catch all, glad you brought that up Roland.
|
|
|
|
Joined: Jan 2006
Posts: 10
Member
|
Member
Joined: Jan 2006
Posts: 10 |
seo is pretty much covered here, for Larry, unless he has specific questions.
I just wanted to add and re-enforce test-ok's suggestion about investing in a logo.
Too often I have seen people, especially new businesses not pay enough attention to having a logo professionally done. - they try to do it themselves or use clip-art...
A logo is the face of any business and goes on everything... letterhead, biz cards, website, newsletters, etc....
Web Hoster, Designer, Marketer....
|
|
|
|
Joined: Aug 2003
Posts: 5,154 Likes: 2
Moderator-Vertical, Vodavi
|
Moderator-Vertical, Vodavi
Joined: Aug 2003
Posts: 5,154 Likes: 2 |
Dang, no body like my logo...I think it is simple, but it describes our company.
Tom, when you say "google bar" I assume you mean the Google Free search that you put on your web page?
Would I be better off making individual pages that for each city we service and having those city names appear in the title?
Thanks for the help. I really appreciate it!
|
|
|
|
Joined: Jun 2001
Posts: 10,631
RIP Admin-Founder
|
RIP Admin-Founder
Joined: Jun 2001
Posts: 10,631 |
Tom, when you say "google bar" I assume you mean the Google Free search that you put on your web page? Google bar: https://toolbar.google.com/?promo=mor-tb-en it is a tool for your browser. Would I be better off making individual pages that for each city we service and having those city names appear in the title? that's one way, I would suggest making a page for Location where you are and where you service keeping in mind how I wrote it above. One for products with a lot of the same information one for About you again with some of the same info. just said differently. Links, links, and links, you need them, which will help. Now i don't know much about java, I would look into what Roland said about your site. You should take him up on the " free comprehensive review" and for god sake post a post in the Logo thread
|
|
|
|
Joined: Aug 2003
Posts: 5,154 Likes: 2
Moderator-Vertical, Vodavi
|
Moderator-Vertical, Vodavi
Joined: Aug 2003
Posts: 5,154 Likes: 2 |
OK, so I have updated my web page a bit, including the logo. https://www.northfloridacommunications.com/
|
|
|
|
Joined: May 2003
Posts: 2,267
Member
|
Member
Joined: May 2003
Posts: 2,267 |
Originally posted by test-ok: [QB] Tom, when you say "google bar" I assume you mean the Google Free search that you put on your web page? Google bar: https://toolbar.google.com/?promo=mor-tb-en it is a tool for your browser. The google toolbar has a function on it called "pagerank" that "rates" your pages based on Googles pagerank system. Anyone concerned about search engine placement should also google "pagerank". Some of the articles that will come up are well worth reading. Last, you might want to look into joining Google's "Pay per click" service. For a minimal fee, your ads will pop up in certain specific google searches (those ads that show up on the right hand side of the google search results page). We make up for the expense of using the service by alowing pay-per-clicks to be posted on our web site.
|
|
|
|
Joined: Jan 2006
Posts: 33
Member
|
Member
Joined: Jan 2006
Posts: 33 |
Google's page rank will give you a general indication of your website's "popularity". It is just a general indicator that gets updated from time to time.
Important is the number of relevant in-bound links to your site. In general, the more links the better.
For a more accurate account of your website's popularity... there are a bunch of online tools to measure popularity. Plus, you can always check it directly by searching on "link:yourwww" or "link:https://yourwww"
~Roland
|
|
|
|
Joined: Jan 2006
Posts: 4
Member
|
Member
Joined: Jan 2006
Posts: 4 |
Hi NFCphoneman... I would clean your code a bit too... all of these are unnecessary meta tags... <META NAME="robots" CONTENT="FOLLOW,INDEX">
<meta name="Microsoft Theme" content="indust 010">
<meta name="Microsoft Border" content="tlrb">\
<meta name="GENERATOR" content="Microsoft FrontPage 5.0">
<meta name="ProgId" content="FrontPage.Editor.Document">
<meta http-equiv="Content-Language" content="en-us"> Also something that hasn't been mentioned yet... that I think is the MOST important part of your keyword strategy... KEI (Keyword Effectiveness Index) if you were to look at your server logs and find your best keywords (the most entered keywords) and capitalized on those you'd have a great start... KEI will tell you this - how many other web sites are using that keyword/phrase? And then it's run through a mathmatical filter to give you an approximation of your chances. IE: Here's your sites first keywords... now according to this chart I'd make changes then once happy with my keywords... use them in "title" "keyword meta" "description" h1 -h3's first 35 words of text and last 25, first three alt tags, and last three alt tags Here\'s your KEI Report The higher the KEI the better your likely hood to rank for those keywords. And you'll also notice that the three keywords with less than ten searches per day can probably go That should have you off and running! Also after all that's done... submit your website to all of the directories (hand Jam 'em) with your keywords as titles That's going to help a lot! hope that helped... NeO
NeO "The significant problems we face in life cannot be solved at the same level of thinking we were at when we created them"
|
|
|
Forums84
Topics94,422
Posts639,464
Members49,818
|
Most Online5,661 May 23rd, 2018
|
|
|
|