atcomsystems.ca/forum Forums Computers & Programming Web Development SEO

Who needs help getting seen in the search results?

I do.
-Larry

ok Larry.
What key word or key word phrases do you want to be found when searched?

A quick overview
There are a few basics that help your site in
search engine ranking / search results.

Having your "keywords" in your domain name, Title, description, H1, h2, h3..etc tags, and
content, is important. Your keywords are those
words that people would search on to find your
services/product.

Also very important is having relevant in-bound
TEXT links (that also use your key words).

Typically, websites get "read" by search engine
robots/spiders. One way to get your site read is to have links from other sites that are
read/indexed by search engines.

Besides the above, your site must be user
friendly. If a person finds your site but
can't find what they are looking for, they will
leave. Also, your need to effectively
communicate your marketing message. So, the viewer
can quickly determine what you can do for them
and how to get it done.

~Roland

I think the usual keys are phones, phone systems, installer, and what ever you are selling. but on that note I don think that phones, phones, phones, phones is gonna go far for us.

(I saw that in the script on a different site and it was only in the h1 and h2)

Selecting the "right" keywords/phrases is a
balance between using a very grneral or popular
keyword like "phones" and a very specific
keyword phrase like "NEC Vanguard phones".

Using a very popular keyword means your site
will compete against more websites than the more
specific key phrase. So you want to use key
words that are most appropriate for your
business and target market.

For example, if your business services a specific
geographic area you can use that to focus your
keyword phrase... like "southern Texas phone
systems" instead of "phone systems".

~Roland

Tom,
Something like:
Gainesville Telephone
Gainesville Phone
Gainesville Network Cabling
Ocala Phone
Ocala Telephone
Ocala Network Cabling
etc, etc, etc....

Basically whenever someone searches for telephone (or network cabling) in one of the cities we service.

Larry

On any web site.
To start with, you need to use your key word and phrases in content kinda like this:
At North Florida Telephones we install NEC Elite phone systems in Ocala, Gainesville etc. Also installing Network Cabling in the Gainesville and Ocala areas. For Service on your Network or your NEC Elite Telephone System we are top notch so give us at North Florida Telephone. ect.ect.
That's for content with-in the page, along with what vwebworld stated above Titles, descriptions in the meta tags...you'll be headed in the right direction.
You should also get links with your key word/keyword phrases everywhere you can, links from sites within your industry will be some of the biggest kicks you'll get along with links from directories for your pr, and if you don't have a google bar, you should get one.

Larry I would also invest in a new logo.
I'm sure someone else will see other things.

I order to realize results from the placement of
keywords I think your North Florida Communications
website needs a little reworking.

There is a fair amount of java and frontpage
scripting that slows down the loading of your site
and may not even be seen by viewers who turn off
java (for security reasons).

I'd be happy to provide a free comprehensive review of your
site and offer some suggestions for improvement
if you'd like. Let me know, email or PM me.

Another point about SEO... and keywords. It is more
effective to use a limited number of targeted keywords
on a web page than to try to use ALL of your targeted keywords
on one page. So, when you have 5 or ten keywords/phrases
focus on one or two on one page... then 1 or two on another..etc.

~Roland

Very well said! my example was just to show you how to write content that made sense and carries key word relevance, it's wasn't meant for a one page catch all, glad you brought that up Roland.

seo is pretty much covered here, for Larry, unless he has specific questions.

I just wanted to add and re-enforce test-ok's suggestion about investing in a logo.

Too often I have seen people, especially new businesses not pay enough attention to having a logo professionally done.
- they try to do it themselves or use clip-art...

A logo is the face of any business and goes on everything... letterhead, biz cards, website, newsletters, etc....

Dang, no body like my logo...I think it is simple, but it describes our company.

Tom, when you say "google bar" I assume you mean the Google Free search that you put on your web page?

Would I be better off making individual pages that for each city we service and having those city names appear in the title?

Thanks for the help. I really appreciate it!

Google bar:
https://toolbar.google.com/?promo=mor-tb-en
it is a tool for your browser.

that's one way, I would suggest making a page for Location where you are and where you service keeping in mind how I wrote it above. One for products with a lot of the same information one for About you again with some of the same info. just said differently. Links, links, and links, you need them, which will help.
Now i don't know much about java, I would look into what Roland said about your site. You should take him up on the " free comprehensive review" and for god sake post a post in the Logo thread

OK, so I have updated my web page a bit, including the logo.

https://www.northfloridacommunications.com/

The google toolbar has a function on it called "pagerank" that "rates" your pages based on Googles pagerank system.
Anyone concerned about search engine placement should also google "pagerank". Some of the articles that will come up are well worth reading.

Last, you might want to look into joining Google's "Pay per click" service. For a minimal fee, your ads will pop up in certain specific google searches (those ads that show up on the right hand side of the google search results page).
We make up for the expense of using the service by alowing pay-per-clicks to be posted on our web site.

Google's page rank will give you a general
indication of your website's "popularity".
It is just a general indicator that gets updated
from time to time.

Important is the number of relevant in-bound
links to your site. In general, the more links
the better.

For a more accurate account of your website's
popularity... there are a bunch of online tools
to measure popularity. Plus, you can always
check it directly by searching on "link:yourwww"
or "link:https://yourwww"

~Roland

Hi NFCphoneman...

I would clean your code a bit too... all of these are unnecessary meta tags...

Also something that hasn't been mentioned yet... that I think is the MOST important part of your keyword strategy...

KEI (Keyword Effectiveness Index) if you were to look at your server logs and find your best keywords (the most entered keywords) and capitalized on those you'd have a great start...

KEI will tell you this - how many other web sites are using that keyword/phrase? And then it's run through a mathmatical filter to give you an approximation of your chances. IE: Here's your sites first keywords... now according to this chart I'd make changes then once happy with my keywords... use them in "title" "keyword meta" "description" h1 -h3's first 35 words of text and last 25, first three alt tags, and last three alt tags Here\'s your KEI Report

The higher the KEI the better your likely hood to rank for those keywords. And you'll also notice that the three keywords with less than ten searches per day can probably go

That should have you off and running! Also after all that's done... submit your website to all of the directories (hand Jam 'em) with your keywords as titles That's going to help a lot!

hope that helped...

NeO