I have been doing some google adwords like many of you, and have been underwhelmed with the results.
I have done some search engine optimization to show up for some key words that
I THOUGHT were important to show up as an option to sell phone systems in my market. Imagine my surprise when I started to look at the Overture results for my "keywords". The tool has been down for awhile, but is up as a few days ago.
Here were all results from Jan '07 (The most recent results) that show up for the most common telecom terms. I kept only words searched over a thousand times nationwide to eliminate fluff.
The link to that tool is <a href="https://inventory.overture.com/d/searchinventory/suggestion/">here</a>.
Find the system you service and tell me if it doesn't change your opinion about where the market is heading.....
1552950  voip solution
 177690  voip
 129473  business voip
 102857  voip service
 92784  voip provider
 79292  voip services
49793  cisco
26812  nec
21700  business phone system
 21643  voip phone
 19192  business phone
 19140  used cisco
17087  panasonic phone
14733  nortel
13798  avaya
 13719  cisco router
9689  ip telephony
9168  asterisk
 9107  used cisco router
 8993  cisco system
 7578  business directory number phone
 6877  business number phone
 6876  voip pbx
 6717  pbx
 5833  voip phone system
 5803  internet telephony voip
 5757  lmr voip
 5569  voip service provider
4390  esi
 4346  free voip
 4284  cisco voip gateway
 4063  ip pbx
 3976  business phone small system
 3920  stunt voip
 3746  nortel network
 3350  voip phone service
 2781  vonage voip
 2612  voip corporate
 2492  avaya phone system
 2364  voip router
 2328  michigan voip
2276  panasonic phone system
 2250  voip traffic
 2065  asterisk voip
 2065  asterisk voip
 2047  voip reseller
 1983  voip software
 1936  business phone service
 1918  voip course
 1760  voip product
 1744  branded voip
 1737  voip billing software
 1733  voip discount
 1705  voip telephony
 1675  private label voip
 1671  branded reseller voip
 1633  voip system
 1623  avaya phone
 1548  pbx system
 1515  business small voip
 1459  free voip call
 1451  broadband phone voip
 1437  voip company
 1434  cheapest voip
 1422  voip comparison
 1406  cisco voip
1388  mitel
 1376  voip gateway
 1346  nortel phone
 1300  asterisk building system telephony
 1280  voip testing
 1209  voip review
 1209  virtual pbx
 1208  business phone system uk
 1193  voip equipment
 1178  pbx phone system
 1158  why voip
 1095  cheap voip
1089  shoretel
 1028  compare voip provider
 1017  low rate voip
 1013  nortel phone system
 1005  voip canada
I also was shown this link here recently that was an eyeopener. Do yourself a favor and <a href="https://www.youtube.com/watch?v=ljbI-363A2Q">check it out.</a> Times are changing, rapidly, and it is becoming apparent to me that I need to keep some of this in mind as I plan future marketing methods/campaigns to avoid flushing money down the toilet.
It would also appear it is in my best interest to start embracing some new skillsets.